Hello everyone! Just one more month until the winter-specific seasonal confectionery event arrives! I'm Boss from Japanese Snacks Republic, feeling a bit excited!

What? Is it already that time? I'm Saori from Japanese Snacks Republic, not yet prepared!

Yes! In Japan, every year on February 14th, there's a seasonal event related to a certain confectionery. It seems it will be held this year too, so in Japan, sweets with packaging tailored to this seasonal event are continuously appearing!

Speaking of February 14th, it's Valentine's Day! In Japan, this day has become a time to give (mostly) chocolate sweets to others with gratitude and love!

In the past, it was strongly perceived as a day for women to give chocolates to men as a confession of love. However, nowadays, it's also seen as a day to present chocolates and sweets with daily gratitude and love! It's a day to give tasty treats to friends, colleagues, and those we usually rely on!

Hmm, I see. The newly created category - Valentine's Day Snacks - features a continuous selection of sweets related to Valentine's Day!

Exactly! It's a February event, and in Japan, sweets with Valentine's Day designs are continuously appearing. There are those with different packaging than usual and a lot of limited-time flavor treats being released!

Like this, it's a noteworthy category with new flavors and different packaging being released one after another, so everyone, please be sure to check it out!