Hello everyone. Though 2023 is not over yet, many people are already preparing for 2024. I'm gradually starting as well, the Boss from Japanese Snacks Republic.

Hello everyone~! What? Are we talking about something serious? ......For the preparation of 2024, I've already prepared a cute dog calendar, I'm Saori from Japanese Snacks Republic!

No no, I'm not talking about anything serious. Remember how I introduced that Japanese snack manufacturers are releasing snacks to support students taking exams? The snack we are introducing today is also for supporting those students, just hoping their hard work will pay off in 2024!

Oh! So, this is a new flavor of Kit Kat! It seems to be white & milk chocolate...... but why is the package red and white?

In Japan, red and white decorations are often chosen for auspicious occasions. There are various theories about this, but one is that in olden times, people used to make and eat red rice and white mochi on happy occasions, so they adopted those colors.

Wow! So, the custom of red and white being auspicious colors might originate from food traditions! Of course, there might be other theories, but this feels like a good thing to know!

The knot design on the package is also a 'Musubi knot,' a type of knot that's considered lucky. So, this time we have a new Kit Kat that is doubly delicious with milk and chocolate, and the package is also specialized in bringing good luck. Everyone, please enjoy the taste and the fortune it brings!