Meltykiss is a chocolate that fills the heart and brings a gentle feeling.

The catchphrase of Meltykiss is “melts like snow.” Through a unique manufacturing process, the melting point of the fats is controlled to be lower, making it melt faster in the mouth than regular chocolate. The appeal lies in its quick melting in the mouth, strong aroma, and long-lasting aftertaste and lingering flavor.

For Japanese people, it's recognized as a series that releases new and limited-time flavors more in winter than in summer. Spotting this Meltykiss series in convenience stores makes one think, “Ah, winter has arrived,” becoming a seasonal staple snack.