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【Hi-Chew】A Salty, Cool Blue Hi-Chew?! New Limited-Edition "Salted Watermelon" Flavor.

2026-07-10
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Hello everyone! I'm Saori from Japanese Snacks Republic!
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Today! W-w-w-what, a blue Hi-Chew!? Just what kind of strange flavor could it be... or so I thought, but this is actually quite delicious! Let's check out what kind of flavor it is right away!

【Hi-Chew】A salty, blue Hi-Chew!? Adding watermelon flavor that goes perfectly with salt, it's a delicious health food that lets you intake sodium and citric acid too! Salted Hi-Chew Salted Water flavor!

Tightly binding the fruity watermelon flavor with a salty taste! Capable of replenishing sodium and citric acid that tend to be lost in summer, a powerful ally for the Japanese summer!

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Salt on watermelon... you might wonder if it actually matches, but it actually goes quite well! At first glance, one might have an image that sprinkling salt would make it saltier, but amazingly, when you sprinkle salt on watermelon, the watermelon becomes sweet! It has been scientifically proven too; when you put different tastes like sweetness and saltiness into your mouth at the same time, a phenomenon called the 'contrast effect' occurs where one taste is felt even more strongly, and the sweetness of the watermelon is greatly highlighted by the salt, which is precisely why it is popular as a combination!
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Watermelon flavor is a rather vague taste to the point you might think, 'what kind of flavor is it anyway?', but when you add salt, the sweetness increases and the watermelon flavor becomes considerably rich! This masterpiece takes that ultimate combination of salt and watermelon and allows you to replenish various nutrients with Hi-Chew, such as sodium, minerals, and citric acid, which tend to be lost through sweating when it gets hot! At first glance... blue? Salt on watermelon? It's easy to feel anxious, but it is properly delicious and features a specification that is good for health too, so everyone, please do indulge in this new summer release, Salted Hi-Chew Salted Water flavor!
LAWSON Limited Morinaga Seika Salted Hi-Chew Salted Water flavor

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