【Happy Turn】Magical Powder’s Deliciousness is its Charm! Endlessly Beloved by the Japanese People, 2 New Fall Flavors Have Arrived for Everyone’s Favorite Snack!

2022-10-04
Konnichiwa everyone. Happiness is downing a cold beer after a sauna. This is Boss from Japanese Snacks Republic.
Konnichiwa everyone~! Happiness is spending the weekend sleeping in and playing my favorite game all day! This is Saori from Japanese Snacks Republic~!
Yes. Happiness is to each their own. And so for today’s article, we will introduce a snack with ‘happiness’ in its title, one that Japanese people have always loved!

【Happy Turn】Magical Powder’s Deliciousness is its Charm!
Endlessly Beloved by the Japanese People, 2 New Fall Flavors Added to Everyone’s Favorite Snack!

What is Happy Turn?

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Happy Turn is a rice snack manufactured by KAMEDA SEIKA CO., LTD.
An oval-shaped Western-styled rice cracker, named with the hope that “happiness returns upon eating.” It was released around 1976 and first emphasized luxury-qualities but later switched route focusing on more affordable price and ease of eating. Since then, it became Japanese’s people’s well-loved and highly popular snack.
It’s such a common snack that its name will come up if you ask a Japanese person to ‘name a famous snack’.
Yes! The secret to Happy Turn’s deliciousness is of course, this white powder on its surface: happy powder (official name)! Having both sweetness and saltiness, this powder is addictively good, and I heard that there are even YouTubers who collect and eat just this happy powder......!

What flavors are the 2 new flavors that came out in the fall?

I see I see. So there are new fall flavors to this Japanese snack, Happy Turn.
Yes! And the two flavors are opposites in their flavors! One that’s sweeter and sourer than the usual Happy Turn: honey lemon flavor! And the other one is...... a forbidden flavor that’s finally created! This must be good, bacon-cheese flavor!!

Taste of the 2 new flavors!

Honey lemon flavor
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  • Taste of lemon is very strong!Not overly sour and has a well-balanced taste where the honey’s mellowness sinks in after the lemon’s tartness! Rather strong after-taste of the honey?
  • Snack recommended for people who like citrus snacks!Tasty in a different sense from the original flavor Happy Turn, and is super delicious! Rather than eating at night to accompany alcohol, this snack is better to eat around 3PM for a daytime snack or a break time to refresh!
Taste of Bacon & Cheese
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  • Simply delicious. The secret to the yumminess, Happy Powder is replaced with Bacon & Cheese Powder, and the umami is strong and addictive. The rice cracker base is thick and short and the texture is different from potato chips, so it’s an unmatchable identity like nothing else.
  • Addictive flavor, also different from the original Happy Turn! As said in the official ads, “unconventional” and “boldly rich” are both well achieved. The flavor cheese & bacon are often seen flavor pairing, but precisely because of it, it’s delicious! Especially recommended for people who like cheese and bacon. (Or people who like pizza-flavor types of snacks) The fact that it’s small in size is probably both a pro and a con. (easy to carry and to finish / finishes too quick and leaves you wanting more)
Both are opposite in style and finishes, and are very delicious!
Yes! I think I personally like the bacon & cheese flavor better. Happy Turn’s biggest appeal, the happy powder is emphasized, and I’m not surprised (in a good way). It’s a deliciousness that can’t go wrong!
I like this honey lemon flavor too! It’s a very satisfying flavor for times when you’re craving a small snack or wanting to refresh~! Sweet but refreshing! It also feels elegant, and it’s very delicious!

Makes Japanese citizens happy with its deliciousness! Please try the Happy Turn series!

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Snacks! Instant cup noodles! Check out Fall new items HERE!
As Halloween nears, multiple pumpkin-related items are arriving!

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Okie doke, that’s about for now! Let’s meet at the next article! Bye~!

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