Hello everyone! I’m Saori from Japanese Snacks Republic!

This season is here again this year! In Japan, it is currently the time when students are making their last push to pass university, high school, and junior high school entrance exams! The snack that supports those students has been rereleased this year as well!

[Kit Kat] The Kit Kat with a cheer
to support students taking exams appears again this year!
Featuring pink feuilletine to create a cherry blossom flavor!
Kit Kat Chocolates Sakura is here for a limited time!

Kit Kat supports your success so that your own cherry blossoms will bloom!
This year, Kit Kat Chocolates Sakura has been improved to offer a richer cherry blossom flavor, making it even more delicious!

Around 1956, when students from rural areas in Japan took entrance exams for universities in Tokyo, many would travel to Tokyo to take the exam but not as many would go to hear the results. Since this was before the time when results could be easily checked on smartphones or websites, the pass/fail results of the exam were often communicated by telegram.

At that time, Waseda University, famous as a prestigious and difficult school, sent “Sakura Saku” (Cherry Blossoms Bloom) for a pass and “Sakura Chiru” (Cherry Blossoms Scatter) for a fail, which is believed to have popularized the expression that passing an exam equals the blooming of cherry blossoms. So, when cheering on students preparing for exams, people send a cherry blossom cheer with the wish, 'May your cherry blossoms bloom.'

Kit Kat Chocolates Sakura is a new flavor that embodies the image of cherry blossoms in chocolate! The pink feuilletine inside is a crispy, delicious thin baked pastry, originally from France, but made pink! It has the classic Kit Kat taste, but also incorporates the deliciousness reminiscent of cherry blossoms, so everyone, please try Kit Kat Chocolates Sakura, which might bring happiness to those who eat it!