Hello everyone~! This is Saori from Japanese Snacks Republic!

Recently, spicy flavors in snack foods have become quite popular~! The snack I’m introducing this time also transforms its usual savory saltiness into the rich spiciness of kimchi!

【Spicy Kimchi】Transforming the Usual Saltiness into the Delicious Heat of Kimchi!
Packed with Calcium and So Addictive You Can’t Stop Eating!
Kappa Ebisen Spicy Kimchi Flavor is Here!

The usual seafood salt powder has been swapped for a savory-spicy kimchi powder!
With even the aroma capturing the essence of kimchi, this new flavor has been receiving high praise!
Kappa Ebisen Spicy Kimchi Flavor is here!

When you think of Kappa Ebisen, it’s the classic snack made from wheat flour and shrimp! Whole natural shrimp—head, shell, and tail—are minced and kneaded into the dough, packing each little stick with shrimp flavor and aroma. Its salty taste and crunchy texture make it irresistible—you’ll always want another bite after the first!

This time, Kappa Ebisen has been coated generously with kimchi powder! It delivers the unique umami of kimchi, balanced with just the right amount of tangy spiciness. It’s a completely different kind of heat compared to plain chili pepper, and it’s been receiving rave reviews!

The spiciness isn’t overwhelming—it’s balanced so you can keep eating without stopping! Even kids can enjoy it, while also getting the calcium from the shrimp shells. Be sure to check out Kappa Ebisen Spicy Kimchi Flavor, currently sold as a convenience-store exclusive in Japan!