Hello everyone~! This is Saori from Japanese Snacks Republic!

Do you all know what kind of snack is celebrated on August 12th? It’s the anniversary of that world-famous candy! Let’s check it out right away!

[NEW Hi-Chew] Colorful and Bite-Sized!? To Celebrate August 12th, the NEW Hi-Chew Is Being Released! Introducing Corocoro Hi-Chew – a Fun and Delicious Treat That Changes Flavor with Each Combo!

A wordplay on the candy’s name makes August 12th its anniversary! The newly announced Corocoro Hi-Chew, set to release on August 12th, is making waves!

Hi-Chew is a beloved soft candy enjoyed worldwide! Did you know it even has its own special day? August 12th was chosen because the numbers 8-1-2 sound similar to ‘Hi-Chew’ in Japanese! Every year brings a new announcement for this day, and this year, an exciting new type of Hi-Chew is stealing the spotlight!

Introducing the newly announced Corocoro Hi-Chew! Just like its name suggests, it comes in adorable round shapes instead of the usual square ones, and each pack contains a variety of flavors!

Even more exciting—Corocoro Hi-Chew changes flavor depending on the combination you eat! The base flavors include grape, strawberry, melon, and soda. Follow the special recipes and you’ll create totally new flavors in your mouth! It’s a next-generation Hi-Chew that offers both tasty and playful experiences!

Hi-Chew is known for its chewy and soft texture, and now it’s even easier to enjoy and explore new flavor combos! To celebrate Hi-Chew Day 2025, be sure to try the all-new Corocoro Hi-Chew and discover your favorite flavor combinations!

Hi-Chew - Morinaga Seika