Hello everyone~! This is Saori from Japanese Snacks Republic!

This time! A Japan-exclusive flavor has arrived! It’s been generating buzz for unexpectedly pairing well with the featured Japanese sweet, so let’s check out this limited-time, brand-new flavor!

First, what is anko mochi, the theme of this flavor? Just like how this Hi-Chew looks, anko mochi is a traditional Japanese sweet made by wrapping freshly pounded mochi with sweet red bean paste. Depending on the region, some use whole azuki beans for chunky tsubuan, while others mash them into a smooth koshi-an paste. It’s a traditional sweet with many regional variations!

This Hi-Chew Anko Mochi flavor, which replicates anko mochi, is getting attention for how the chewy texture of mochi and Hi-Chew match perfectly—it's delicious! People on social media are even starting to investigate why it tastes so much like real mochi! It’s such a hot topic. This rare Japan-exclusive Hi-Chew is something you’ve got to try for yourself!