Hello everyone~! This is Saori from Japanese Snacks Republic!

This time! Let's cool down and snack through the hot summer! If you love ume (plum), you’ve got to try this! Refreshing yet rich potato chips have arrived~!!

The Strong Potato Chips series is known for its intense flavor! It’s especially popular among those who want to savor every bit of seasoning soaked into the chips! To maximize that rich flavor, the chips are deliberately thick-cut! Their hard, crunchy texture is one of their defining traits!

This time, the featured flavor—Strong Potato Chips for Summer Rich Ume Flavor—is themed around “refreshing yet intensely sour, unsweetened ume flavor”! To embody the series’ signature “luxurious and rich ume taste,” they’ve added the umami of real plum along with the savory depth of bonito flakes and soy sauce. The result is a deeply rich, refined flavor. It’s sour and delicious, while also having a distinctly Japanese-style finish!

So there you have it! If you're a fan of ume, you’ve absolutely got to try it! Thick-cut with intensely sour flavor—be sure to check out the summer-limited Strong Potato Chips for Summer Rich Ume Flavor!