Hello everyone~! This is Saori from Japanese Snacks Republic!

This time! That snack you love for its chili spice is releasing a new flavor to celebrate its 40th anniversary! Staying true to its signature spiciness—Happy 40th Anniversary!

Karamucho is known for its chili spice, making it one of Japan’s iconic spicy snacks! It’s not overwhelmingly spicy, striking a perfect balance between delicious and spicy, making it a popular choice as a snack to pair with drinks!

And now, Karamucho is celebrating its 40th anniversary! Amazing, isn’t it? Spicy snacks aren’t for everyone, so they’re not exactly universally loved...... but lasting 40 years is proof of its popularity! The newly released Meat & Wasabi flavor perfectly captures the balance of ‘spicy yet delicious!’ This time, the wasabi’s sharpness is enhanced by carefully selected meat flavors, creating a different kind of spiciness that tingles your nose, unlike chili. The stick size has also been slightly adjusted for better eating experience! It’s a perfect anniversary snack, so be sure to check it out!