Hello everyone, suddenly I want to know about the world's board gum situation. This is the Boss of Japanese Snacks Republic.

【Itagum】Not in Granules! Thin like a Board, Easy to Eat and Carry! Of Course, Delicious! Try Chewing Itagum!

That was quick! Hello everyone, board gum, huh! Indeed, I'm curious about what kind of board gums are available around the world! This is Saori from Japanese Snacks Republic~!

That being said, let's first review the situation of board gum in Japan. There might be things we think we know but actually don't...... maybe?

The turning point was the introduction of xylitol gum! Depending on what you seek in gum, the criteria for choosing between board gum or granule gum diverge!

Suddenly, Saori, do you know the difference between granule gum and board gum?

Eh? ...... The shape?

Yes, and the other significant difference is the 'texture'.

Oh! Indeed! Granule gum is harder, and compared to that, board gum is softer!

Yes. When xylitol gum was introduced in Japan, it was in granule form, which significantly raised the awareness of granule gum. So, the choice that used to be only board gum now includes granule gum as well.

Its popularity overseas hasn't waned either! It has more weight than granule gum, and its chew is softer and unique! That's the charm of board gum!

That said, even with the spread of granule gum, board gum didn't disappear. That's because of its unique chew, more weight than granule gum, and different level of satisfaction. In Japan, Lotte consistently releases new board gums, but how is it worldwide?

I'm curious too~! In Japan, we have both refreshing and sweet types of gum! Japanese people tend to like snacks that are easy to carry, so that might meet the demand? What kind of board gum is common in your area? Please compare it with the Lotte Itagum lineup below and tell us the differences~!