LOTTE Koume Soft Candy is a small plum-flavored candy that offers a sweet and sour taste reminiscent of being in love. It uses the juice of Nanko plums from Wakayama Prefecture, which is known in Japan as the source of the most delicious plums.

The concept of LOTTE Koume Soft Candy is “a taste that changes as if you were in love.” This idea reflects the dynamic shifts in flavor as you consume the candy, much like the fluctuating emotions experienced in a romantic relationship.

First, the surface of the candy is coated with a sweet and sour plum powder. Beneath this layer is the plum candy itself. As the candy dissolves, a soft plum paste emerges. This careful design allows the taste and texture of the candy to change three times in a single piece. The standard size of these candies is roughly the size of a thumbnail. However, there are different versions of the candy, some of which are quite large, allowing consumers to choose the size that best suits their preferences.