【KitKat】 ‘Big Happiness’ Comes Your Way if you eat this Item!? Why does KitKat Sell so much in Japan between End of January and Beginning of February!?

2023-01-20
boss
Konnichiwa everyone. I was pretty good in school. This is Boss from Japanese Snacks Republic.
saori
Konnichiwa everyone~! I was not too good with studying...... Particularly, I was awful at remembering historical figures’ names. This is Saori from Japanese Snacks Republic!
boss
Now, end of January to the beginning of February is actually a...... ‘special season’ every year. That season is coming to Japan this year again very soon!
saori
In fact, during this ‘special season,’ more snacks are actually consumed...... today, we will do a feature on the special season and a special snack that’s popular during that season!

【KitKat】 ‘Big Happiness’ Comes Your Way if you eat this Item!? Why does KitKat Sell so much in Japan between End of January and Beginning of February!?

saori/high
First! This is the snack that we are introducing today! Everyone’s favorite snack, KitKat’s limited seasonal flavor! The daifuku flavor!!
Kit Kat - Daifuku Anko Sweet Red Bean
https://japanese-snacks-republic.com/product/product_page_15881.html
boss
Now, why does KitKat sell a lot in Japan between end of January to the beginning of February? It’s related to a unique campaign that KitKat does annually!

KitKat supports Students prepping for Exams Every Year!
In Japan, end of Jan to beginning of February is Exams Season!

boss
In Japan, during the end of January to the start of February, entrance exams for middle schools, high schools, as well as universities start. Prep students spend most of the day studying in order to pass the exams during this season.
saori/smile
Therefore, exam season is a season where small and sweet snacks for study breaks sell a lot! It’s a season where individually wrapped and easy to eat KitKat, as well as highly nutritious packable snacks are popular!

Released especially for such exam season, Kit Kat - Daifuku Anko Sweet Red Bean is filled with the hopes to deliver ‘big happiness’ to the examinees!

https://japanese-snacks-republic.com/product/product_page_15881.html
boss/smile
and so, KitKat that supports prep students every year is releasing a ‘Daifuku’ flavor this year as their new flavor!
boss/smile
Daifuku is that sweet and delicious sweets that wraps red bean (anko) with mochi dough, right!
https://japanese-snacks-republic.com/product/tag_page.html?tags=374
【Daifuku Mochi】 Enjoy the taste of “Red bean paste”! Sweet and chewy! If you want to try Japanese Daifuku, try these snacks!
https://japanese-snacks-republic.com/blog/entry_11.html
boss/smile
Yes! And! Daifuku is not just sweet; its name is full of luck! Its name means ‘Dai (big)- fuku (happiness)’ so it’s always been considered a food with good luck!
saori/closeeye
Refreshing with a sweet and yummy snack and get happiness power as well, this is an ultimate snack! ......but how about the actual flavor?

The taste of Kit Kat - Daifuku Anko Sweet Red Bean!

  • The outer white chocolate is of an elegant sweetness blended with red bean and mochi flavor! Unlike the usual standard KitKat series’ ‘western sweetness,’ this is finished with a ‘Japanese’ sweetness!
  • Filled with cream embedded with smooth red bean paste! This red bean flavor is surprisingly strong. After biting, the red bean-specific Japanese sweetness fills the mouth and is really delicious!
  • It also smells like Daifuku, and I almost forget that I’m eating Kit Kat series because it replicates the Japanese-sweet and the daifuku flavor so much! It’s recommended for people who like the sweetness of daifuku and red beans! It’s also good for people who want to try a unique and delicious flavored Kit Kat series too!
boss/smile
Wow, this is great, it’s pretty delicious. I can’t believe Kit Kat is finished with such close resemblance to daifuku flavor......It’s very different from the original chocolate flavor, but they’ve achieved both the concept and good taste!
saori/smile
I agree! It’s a pretty distinct (as in unique deliciousness) flavor, so it’s perfect for people who want to eat sweets to take a break, but is tired of the ordinary chocolate flavor! Overall, the chocolate specific flavor is toned down, and it’s good that the anko and red bean flavor is strong! It’s also amazing that the individually wrapped packages have brief messages that cheers on people studying for exams!
boss
I’m so impressed that they’ve created such a new and different flavor from the original Kit Kat, while being so delicious still. It makes me want hot Japanese tea.
saori/high
For those of you reading this article who love sweets, as well as the people who is studying hard, we want to recommend this Kit Kat – Daifuku Anko Sweet Red Bean filled with yumminess and lucky power!
Kit Kat - Daifuku Anko Sweet Red Bean
saori
Now now, that’s about it for today! See you at the next article~! Bye~!

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